First Direct Bank Arena Announced as Headline Sponsor of the Ride 4 Leeds Campaign
The Ride 4 Leeds initiative brings together cyclists, businesses, and community supporters for an inspiring challenge that promotes health, teamwork, and international friendship. The ride not only showcases the determination of local riders but also strengthens the special partnership between Leeds and its twin city, Dortmund.
Martin McInulty, General Manager at First Direct Bank Arena, said:
“We’re absolutely thrilled to be the headline sponsor for Ride 4 Leeds. This incredible four-day event really captures the collaboration, community spirit and ambition that Leeds is known for. Supporting the riders as they take on the journey to Dortmund is something we’re immensely proud of — it’s about connecting people, promoting wellbeing, and celebrating what our city can achieve together.”
The Ride 4 Leeds event will take place from May 13 – 16, 2026, with riders covering hundreds of miles across four days. Participants and supporters can learn more or get involved by visiting Ride4Leeds - Ride25
For media enquiries, please contact:
Lindsi Blakeman
Head of Marketing & Communications, First Direct Bank Arena
Lindsi.blakeman@firstdirectbankarena.com
Luke McDermott
Modo25 Limited
luke@modo25.com
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