Valor Massage founder Brittany Foti wins Business Elite 40 Under 40 honor

Brittany Foti, founder and CEO of Fayetteville-based Valor Massage, has been named a 2026 Business Elite 40 Under 40 honoree for the San Francisco edition. The recognition spotlights her work serving military families, first responders and other clients with personalized, trauma-informed care.

Why it matters: - The honor puts a Fayetteville business leader on a national stage tied to leadership, entrepreneurship and community impact. - The recognition highlights a company built around care for military families, veterans and other people with physically demanding jobs. - Foti’s profile could bring more visibility to Valor Massage as the practice continues to grow.

What happened: - Brittany Foti, LMBT, MMP, MLD-C, founder and CEO of Valor Massage, was named a 2026 Business Elite’s “40 Under 40” honoree for the San Francisco edition. - The awards gala is scheduled for November 17, 2026, at The Westin St. Francis in San Francisco. - Foti founded Valor Massage in Fayetteville, North Carolina, to provide personalized massage care. - The practice serves veterans, active-duty service members, first responders, healthcare professionals, athletes and families.

The details: - Valor Massage is a woman-owned massage practice based in Fayetteville. - The practice offers sports, medical and therapeutic massage. - Valor Massage emphasizes individualized care, a trauma-informed environment and respect for each client’s comfort and treatment goals. - Foti was born at Camp Lejeune, North Carolina, and has built the business with a strong connection to the military community. - As CEO, Foti focuses on team development, operational systems and consistent standards for clients and clinicians. - Foti said the recognition represents the work of the entire team and the clients who trust the practice with their care. - Foti said the milestone gives the company a moment to celebrate what it has built and look ahead to what comes next. - Foti’s entrepreneurial story has also been featured on Women in Power TV. - More information is available on the company’s website.

Between the lines: - The honor reinforces Valor Massage’s position as a service-driven business rather than a conventional wellness brand. - Foti’s emphasis on systems and sustainability suggests the company is trying to scale without losing the personal attention that defines its brand. - The military connection is central to the company’s identity and likely remains a key part of its audience and mission.

What’s next: - Foti will be recognized at the November 17 gala in San Francisco. - Valor Massage is expected to keep expanding while maintaining its focus on therapist support and client experience. - The company says it remains committed to building a sustainable organization where clients feel heard, respected and supported.

The bottom line: - The 40 Under 40 honor gives Brittany Foti and Valor Massage a broader platform for a mission rooted in care, community and military service.