Hydropool Surrey rebrands as Halcyon Wellness and expands home wellness range

The Surrey and Sussex retailer has relaunched under the Halcyon Wellness name with a new website and a broader product line that now includes saunas, ice baths, pergolas and swimming pools. The move reflects rising demand for home wellness products and a shift in what showroom customers are asking for.

Why it matters: - Halcyon Wellness is positioning itself as a one-stop home wellness retailer, not just a hot tub seller. - The rebrand matches broader consumer demand for at-home wellness, heat and cold therapy, and outdoor living spaces. - The change gives the business a wider sales pitch for homeowners who want to improve their current property rather than move.

What happened: - Hydropool Surrey changed its name to Halcyon Wellness and launched a new website at halcyonwellness.co.uk. - The business operates showrooms in Send, Surrey, and Findon, West Sussex. - The company now sells hot tubs, swim spas, saunas, ice baths, pergolas and swimming pools. - The relaunch follows a change in the mix of customer questions in the showrooms, with more interest in saunas, cold plunges and winter garden use.

The details: - Halcyon Wellness sells hot tubs from Sundance and swim spas from Hydropool and Riptide. - The swim spa range includes above-ground and in-ground models. - The sauna and ice bath range includes traditional, infrared, indoor and outdoor saunas from Luksus, Novellini and Yakia, plus ice baths from IceFall. - The company has added Remanso aluminium pergolas with an automatic louvred roof. - Remanso pergolas come in free-standing and wall-mounted versions and can sit over a patio, dining area, hot tub or swim spa. - The business supplies and installs swimming pools from WaterRows and RivieraPool. - WaterRows makes composite pools in six shapes, from 5.4 metres to 10.8 metres long. - RivieraPool has built pools since 1964 and offers factory-made pools with infinity edges, in-pool seating areas and made-to-measure designs. - The website lets visitors filter products by brand, budget, capacity and type. - The site also includes a Learn section with owner’s manuals, buyer’s guides, installation guides and delivery information. - A technology section explains the water care, filtration and insulation systems used by each brand. - Visitors can book showroom appointments, request brochures and arrange callbacks online. - The showrooms in Send and Findon have products on display, and customers can book test soaks and swims. - The company provides site surveys, delivery, installation and aftercare. - Halcyon Wellness also handles crane lifts for gardens with restricted access. - The business serves customers across Surrey, Sussex, Berkshire, Hampshire, Oxfordshire, Middlesex and London. - Finance is available, subject to status.

Between the lines: - The rebrand reflects a broader category shift in the home wellness market, where buyers are looking beyond hot tubs alone. - Adrian Danson said customer questions have changed over the past few years and that more people now want to discuss saunas, cold plunges and using gardens through winter. - The new website is designed to let customers compare options before visiting a showroom. - The company says it continues to operate with the same team and from the same two showrooms.

What's next: - Halcyon Wellness will continue selling and installing its expanded range from the Surrey and Sussex showrooms. - Customers can use the new website to research products before booking a visit. - The company is likely to lean harder into winter use, wellness and garden living as selling points.

The bottom line: - Hydropool Surrey has expanded into a broader home wellness brand, and the new name is meant to reflect that shift.