Health and wellness market seen reaching $10.37 trillion by 2030

The Business Research Company says the global health and wellness market will grow from $7.43 trillion in 2026 to $10.37 trillion by 2030, driven by demand for preventive care, wellness technology and digital services. North America led the market in 2025 and is expected to remain the fastest-growing region through the forecast period.

Why it matters: - The health and wellness market is moving deeper into mainstream consumer spending as preventive care, fitness, nutrition and mental well-being become bigger priorities. - The forecast points to a market worth $10,367.97 billion by 2030, a scale that signals opportunity across consumer products, digital health and wellness services. - Rising chronic disease rates are reinforcing demand for routines, products and services tied to healthier living.

What happened: - The Business Research Company released its 2026 health and wellness market report with a forecast running through 2035. - The report says the market will rise from $6,828.35 billion in 2025 to $7,429.03 billion in 2026. - The report projects the market will expand at an 8.8% CAGR in 2026. - The company forecasts the market will reach $10,367.97 billion by 2030 at an 8.7% CAGR. - The report was published June 5, 2026, from London. - A free sample of the report is available online. - The full market report is also available online.

The details: - Growth is tied to higher demand for preventive healthcare solutions, wellness technologies, mental and emotional well-being support, digital wellness services and healthy living habits. - The report highlights broader trends including holistic well-being, preventive health practices, fitness and nutrition products, personalized wellness offerings and self-care. - Health and wellness in the report includes physical, mental and social well-being, with emphasis on nutrition, exercise, sleep, stress management, mental health care and social connection. - Chronic diseases are identified as a major growth factor because regular wellness routines can help reduce risk and improve health outcomes. - The report cites CDC data from May 2023 showing more than 1 in 7 US adults, or about 35.5 million people, live with chronic kidney disease. - The CDC data also says one-third of people with severe chronic kidney disease do not know they have it. - North America held the largest share of the global market in 2025. - North America is expected to remain the fastest-growing region through the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The 2026 report package includes market attractiveness scoring, total addressable market analysis, company scoring matrices, Excel-based forecasting dashboards, market hotspots infographics, key technologies, future trend analysis and updated graphics and tables.

Between the lines: - The forecast suggests wellness is shifting from a discretionary category to a more routine part of healthcare and consumer behavior. - The emphasis on digital wellness and personalized offerings points to continued fragmentation, with growth likely spread across platforms, products and services rather than one dominant segment. - The North America lead and global regional coverage suggest the market remains broad, but mature markets are still setting the pace.

What’s next: - The report’s 2030 outlook implies continued investment in preventive care, connected wellness tools and consumer health products. - Regional competition will likely intensify as companies target markets where wellness adoption is still expanding. - The Business Research Company is promoting related reports on corporate wellness solutions, corporate wellness and connected health and wellness solutions.